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Beauty Alternatives to Estée Lauder, Wiggy Hindmarch’s Gorgeous Home, and More

January 24, 2026 By kimwheeler 86 Comments

On this post, beauty alternatives to the Estée Lauder Companies that are ethical, clean and doing good, the inspiring home of designer Wiggy Hindmarch, her clothing brand and more.

Hello welcome to the weekend blog where Juliet, Elizabeth, and I share all we have on our radars and what we are loving!

I did get to see the new Anthropologie with my pal Heidi this week. She was invited to the Santa Cruz opening and asked me to join. This was in a lovely old bank building and it’s a gorgeous store. The downtown area in SC could use the traffic. I hope it helps the area thrive. There are so many closed storefronts now. Still it is always a joy to walk downtown Santa Cruz. We shopped and had a nice lunch.

This is the new shop. They had a free coffee bar and gave little bouquets to customers. The store is decked in a lot of spring and resort wear and cute home items. Next week I’ll share the two t shirts I bought.

Jackson and Max went to Tahoe to try the new snowshoes we bought for the cabin and got some lovely sun and snow….

I’ve been getting over a cold, but enjoying time with my kittens. Apparently air plants aren’t poisonous to cats, so I’ve been rolling with those…

Wiggy Hindmarch’s beautiful London home on the Thames

I am crazy about the home of designer Wiggy Hindmarch on Homeworthy last week. Wiggy is a British designer who spent a large part of her life in America, and her taste is a hybrid of the two. I am crazy about the colors of this home, and have myself wondering if I can used Benjamin Moore’s Toasted Marshmallow on my walls too? It’s so good with the blue accents for some reason. Her home has a beachy English county look and I find it so pretty.

Photos were in UK House & Garden last year…Photos by Rachael Smith.

Watch the home tour here…

Wiggy has a clothing brand called Wiggy Kit. She sells clothes with an emphasis on versatility that can go daytime to night to beaches or school pick ups. The clothes look gorgeous and are pretty high end.

How the Estée Lauder Companies and Ronald Lauder support Trump and pushed him to take Greenland

I shared on my Instagram this week about Ronald Lauder, the heir and chair of Estée Lauder companies and how his money is used to influence (starting in 2018), Trump to acquire Greenland. Lauder has business interests in Greenland and Ukraine as well. Lauder, an 81 year old billionaire, doesn’t care about NATO either or the peaceful world America has enjoyed for 80 years with our allies. He just wants to make more money and needs us to own Greenland for that to happen. Imagine if these guys wanted to leave the world a better place??!

Particularly awful is the fact that Ronald helped get Trump elected twice. He’s a huge donor and gave $6 million to him in the last year alone. When I think of that Lauder fortune, I think of women and their loyalty to their cosmetic brands. I spent 7 years working in cosmetics. I started in Lancome, went to Lauder and then Borghese. One thing I won’t forget is how women were dedicated to their beloved beauty products. When something was discontinued, it was hugely upsetting. Most of my customers weren’t rich, in fact many didn’t have much to spend at all, but they still budgeted for their lipsticks and things, and stayed true to their brands.

My point is the Lauders are billionaires thanks to the money and loyalty of women! The irony is this man took our own dollars and used them to install the most misogynistic man on the planet, who brags he overturned our rights as women to choose. That is heinous.

What can we do? We can stop buying products from the Lauder Companies! We can share with our friends too.

I’ve done the research and they solely own all these brands they have snapped up, often to the detriment of some small companies that had previously ethical practices. (EL companies still test on animals to be able to sell in China.)

These are the brands we need to boycott. I know many of you have used products for years from them, but we can find alternatives!

Brands to consider that are clean and are not owned by the Estee Lauder companies.

A great source is Credo Beauty. I have written about them before as they have standards for ingredient safety that are higher than government standards.. They care about the packaging and treatment of animals and people in the making of products. Every brand sold meets standards. They have store in many cities ( 3 in San Francisco, 4 in LA, 2 in Chicago, 2 in Boston, New York, Portland and Seattle) If you don’t have a store nearby, the site is easy to shop and they ship free for orders over $35.

Grove Collaborative, which I have written about before and use to order household things, instead of Amazon or Target, carries clean beauty brands and skincare.

Some of other clean and independent brands I have used and like below. I will try and add more next week! I would love to hear if there are some you use and love too. If there is a Lauder brand item you are trying to replace, please share in comments. I may have ideas for you, as well as other readers! Let’s help each other make a dent in their bottom line and make better choices for us!

RMS Beauty Rose-Marie Swift was a makeup artist for over 30 years, her lightbulb moment was realizing that cosmetics could be made with better, safer ingredients. She is unwavering in her quest for innovative clean ingredients, so she launched RMS Beauty in 2009 to clean up the industry and set a higher standard. I love her tutorials and each product feels amazing that I have tried. This brand has won awards for their Radiance Locking Primer , and I like the Luminizer , Eye Brightener, the Supernatural Sunscreen and the lip pencils. Each item has a great tutorial by her you can watch.

Gucci Westman I mentioned makeup artist Gucci last week and her beautiful products that are clean and not tested on animals. The brow pencil is so good, as are the face contour sticks you can use all over.

Odacité founder Valérie Grandury began her brand following a breast cancer diagnosis. In 2009, she challenged the beauty industry, creating formulas with science and the luxury of French skincare with the green spirit of California. Odacité products are handcrafted in their own Los Angeles lab. The creamy cleanser, eye creme and Super Serum are popular and I want to try them!

Osea Inspired by her grandmother’s lifelong love of the sea, Jenefer Palmer set out to share her passion through a plant-based skin care line infused with elements of the ocean. Distraught by the harmful chemicals she found in other products, she crafts Osea formulas with safe, nourishing ingredients. I have used the Anti-Aging Body Balm, and the Ocean Cleanser and loved them. You can find all their products here. This is a mother-daughter owned California business based in Malibu California! They have a new pm retinol trio here.

Tata Harper Gorgeous line that is clean. Tata was determined to find natural products not laced with petrochemicals after a family member was diagnosed with cancer and told to lessen his toxic load.  Tata applied her background in industrial engineering to develop 100% natural high-performance skincare. I have used this Waterlock Moisturizer with a clean pop up dispenser that is refillable, and the Brightening Eye Gel which has a bit of gleam for your eye in the morning. Love the metal applicator too.

Necessaire A wonderful line that my neighbor started me on. I have also given the body lotion and shower gel as gifts. The packaging is modern and pretty and they are committed to healthy products, that are vegan. They also donate 1% of all their profits to environmental charities.

Sweed I was sent Sweed’s natural eyelash serum and mascaras and like them. Sweed saves a baby sea turtle for every mascara bought. All their products are vegan and clean. I especially like the Satin Eyeliner in Golden Beetle.

Ursa Major is based in Vermont. Their Alpine Rich Creme is a moisturizer that is a barrier creme that goes a long way to hydrate winter skin. I am sensitive and it is effective and not too heavy. They also have other cool serums, moisturizers and cleansers that are forest infused with clean ingredients, and better packaging too.

Chantecaille is a gorgeous brand that is vegan, cruelty free and also gives back to many causes. Their Future Skin Foundation is a splurge, but wonderful in an easy compact. All their lovely products here.

Ilia Love their mascara! It’s won Allure’s award for best clean mascara many years. It also looks gorgeous and stays on without flaking and is off in an instant when I wash my face. Ilia products are ethical, clean, and great for sensitive people. Their Face Milk, might be a good alternative for people who want to switch from the Clinique yellow moisturizer. Check out their lovely full line here.

Weleda – Affordable and amazing. Their Skin Food handcreme keeps my hands from looking like I am the crypt keeper in winter. I go through a tube every few weeks and the best way is to put a dime size blob on the backs of your hands and rub into the cuticles also about 3xs a day and a night. This is so pure all plant based I can use it on my face when it is extremely dry at night. I also used their baby line when my kids were small and adore the Baby Calendula Face Cream for my kids and myself! Weleda is a non-profit, committed to a better earth, and are all plant based, cruelty free and natural and made on a co-op in Germany. Explore all their products here. I also find it here at CVS and here at Dermstore in a duo kit.

If you missed it, Mary Ann, Annie (below Annie’s), Cindy , and Carla talked about Design Trends for 2026 this week, and I so enjoyed their blog posts.

Last week I shared blues for the home, a great book on beautiful inns for design and travel lovers, SF art week, my new kitchen rug, and cool happenings to commemorate MLK. You can find that post here.

I had some computer issues this week and wasn’t able to answer all of last week’s lovely comments, but I will get to all of them today!

Happy weekend and thanks for being here,

Kim

Please stop by Elizabeth and Juliet’s blogs for more good things…

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Filed Under: Beauty, Weekend Meanderings

ON MY RADAR...

Reader Interactions

Comments

  1. Lesley says

    January 24, 2026 at 1:43 am

    What a great post Kim! I had not realised the Ronald Lauder connection until you posted on Instagram about it. It’s scary to think how there are all these connections beneath the surface that probably never see the light of day, Like a spider web of unlimited nastiness. I linked to that Guardian article in my comment on your Instagram post as the venality of it took my breath away. I also mentioned I stopped buying EL products years ago as they are not cruelty free and I am glad I did now. It’s something that is important to me personally so I always look for the Leaping Bunny or PETA logo. For that reason I haven’t bought L’Oreal, Garnier and a host of other brands for years when it comes to make-up, skincare and cleaning products.

    I am also fighting a losing battle with my houseplants vs, kitten Mabel! She is obsessed with them so I think I will follow your example and look into airplants!

    As I write this I have also just read that ICE agents detained a two year old little girl in Minnesota and took her to a detention centre in Texas along with her father. It defies belief and makes me feel quite ill. And I don’t even live in the US. I think the wee mite has been returned now to her mother but only after a court judgement forced them to!

    • kimwheeler says

      January 24, 2026 at 9:26 am

      Hi Lesley, I know and it’s so sad knowing they are using our dollars this way. Yes and you’re so right, this is just the tip of it all likely…God knows what we don’t know about.
      Thank you for linking to the article and caring too. Yes thank you I need to add that to the post. People need to look for the Leaping Bunny or PETA! I’m with you, I want to spend money on things that are doing good in the world instead of harm. It’s not too hard if we try.
      Oh golly how is Mabel? They are so obsesses with plants. I am in the same boat and always worried about poisonous ones. Someone just told me daffodils are! I had no clue.
      Can you believe what is happening to this country and the cruelty towards these children? I am sick about it. Now a 2 year old?
      No children should be involved! Breaks my heart.
      I keep hoping this will be halted. We had a tremendous protest in Minnesota yesterday so keep good thoughts for us.
      Wishing you a lovely weekend! xo

  2. Patsy says

    January 24, 2026 at 6:28 am

    Thanks for this information. My hair salon is an Aveda salon…going to take some work in that area. Thanks for staying away from Amazon, I am so disappointed that many bloggers encourage Amazon Shopping so strongly.

    • kimwheeler says

      January 24, 2026 at 9:43 am

      Patsy, Sure. That has to be harder!
      You may not have a choice, but it won’t hurt to let them know why we are opposed to the brand and what they are doing. I would bet so many in the hair business have no idea the evil they are doing.

      Why are so many bloggers are still recommending Amazon finds and using it as a reference? Unbelievable.
      I refuse to give Bezos a penny and those who are still sending money his way, are okay with their money funding support of Trump through donations and newspaper articles, that got him elected. He’s another super rat.

  3. Robin says

    January 24, 2026 at 6:42 am

    I have used Clinique products for over 40 years but that is stopping now. Can you recommend a good lipstick to replace Clinique? I have had issues with other brands (drugstore and more expensive) that make my lips itch. I will try out some of your suggestions for other products and I am glad that you shared this with your readers.

    • kimwheeler says

      January 30, 2026 at 5:39 pm

      Robin, see how loyal women are? They made an empire on that.
      If you have sensitive lips, I would try something like a cleaner brand. I also have sensitive lips and like Trish McEvoy, Chanel, Hourglass, Chantecaille, and Clarins lip things. You may need to try a few- and make sure you save the box. Most places let you return now if you have issues with a product.
      Good luck and thanks for caring! x

  4. Judy says

    January 24, 2026 at 7:02 am

    Kim, thank you SO MUCH for all the research on alternative resources for skincare and makeup. I find Lauder absolutely despicable. What a hideous human being. I will begin my research for an alternative to the Jo Malone fragrance I have worn for 20 years. Oh well, it’s probably time anyway.

    Thank you again!

    • kimwheeler says

      January 30, 2026 at 5:36 pm

      Hi Judy! Yes I feel the same about Lauder- a real bummer.
      Good luck checking the alternatives. Get a lot of samples. Even just ask at the fragrance counter. They will hand you many. Google your specific scent saying alternative.. People online often have ideas to replace certain scents.
      Also check out Jo Malone’s new brand- Jo Loves.They may have a close one.
      https://us.joloves.com/collections/new
      xo

  5. Carolina says

    January 24, 2026 at 7:18 am

    Thanks for another thoughtful post full of well-researched useful info. Have not heard of, much less used, many of the make-up and skin care brands you suggest so I will save your post. Plan to enjoy a little Homeworthy time while riding out forecasted winter weather where I live.

    • kimwheeler says

      January 30, 2026 at 5:33 pm

      Hi Carolina! I will share a few more next week too. I hope they help. We have so many brands and more choices than we think! I know it isn’t always easy to navigate the whole plethora of brands though.
      Gosh hope you are taking care. The weather this year has been so awful. Homeworthy is a good plan for home time. xo

  6. Andrea says

    January 24, 2026 at 7:49 am

    I really enjoy your posts. They are informative, thoughtful and include some dreamy pictures as well! Thank you for all the natural skincare and makeup suggestions. I use some already, but many are new to me and I can’t wait to try when it’s time to replace mine. Really appreciate the research you shared. Happy Weekend!

    • kimwheeler says

      January 30, 2026 at 5:31 pm

      Hi Andrea! Thank you so much. I hope they are helpful and I’m sharing more on the next post.
      Hope you had a good week too. xo

  7. Linda Salazar says

    January 24, 2026 at 7:52 am

    Hi Kim,
    Looks like you had a fun time at the new Anthropologie store. Thanks for the heads up about Ronald Lauder. I have always purchased Lancome makeup products, ever since I had a makeover at The Broadway back in my early 20’s. I have purchased Jo Malone and Aerin colognes, but primarily Aerin products at Willliams Sonoma. Since it’s a collaboration I am wondering how much profit does she receive? I did some research and her company is not independent of Estée Lauder. Ronald’s net worth is estimated at 4.9 billion and Aerin’s is 1.9 billion. How much money do these billionaires need? Sickening.
    I missed the Homeworthy tour of Wiggy’s home, I can’t keep up with them all anymore because they put out more than one a day it seems. So I just pick and choose the ones I want to watch, but even then I miss some goods ones that end up resurfacing months later. I will have to check out Wiggy’s tour.
    Have a great weekend!
    Linda

  8. Sally says

    January 24, 2026 at 7:54 am

    Kim thank you for the list of Lauder brands. I wear minimal makeup but I’m going to go home and recheck what I do have! My lipsticks aren’t Lauder brands and I *think* my mascara is ILIA, so I might be good. I use a Northern California derm’s skin products (Prequel by Dr Samantha Ellis). I love the home decor pictures that you posted. There’s something so reassuring and cozy about British decor–it seems to unaffected and *loved*. American style decor feels too manicured these days: off the shelf; buy and then toss and update. No history. No individuality. I know the *trend* is moving away from this mindset, and I’m glad for it. Love your posts, Kim.

    • kimwheeler says

      January 30, 2026 at 5:21 pm

      Sally, I just checked all my brands in the drawer too. Ilia is awesome. I will check out Prequel. Thanks for that!
      I also love British decor too. Maybe it is the cozy factor- and things seem more personal! Homes really reflect the owners.
      Yes totally agree. Look at places like RH showrooms…it is all overly perfect and a bit souless. The history makes a home special.
      Aw you made my day. Thanks for the note. xo

  9. Karyn D says

    January 24, 2026 at 7:56 am

    Good morning and what a great post! Thank you so much for sharing this awareness and a picture of the bigger impact. I have used Bobbi Brown for years but not much after it was sold to EL. However, a few other brands like Jo Malone I’ll have to rethink with this knowledge. I greatly appreciate the suggestions for alternatives as I’m unfamiliar with a lot of them but will be giving some new ones a try. Have a great weekend and thank you for such an enlightening read this morning.

    • kimwheeler says

      January 30, 2026 at 5:17 pm

      Hi Karyn, Sad to hear they have so many brands, but we can find alternatives. By the way Jo Malone started Jo Loves,
      https://us.joloves.com/collections/new
      which she has all new fragrances, but cannot use her full name for legal reasons after she sold the company.
      Good luck finding options! Maybe you’ll get something that you love even more.. xo

  10. Karen H. says

    January 24, 2026 at 8:58 am

    Good morning Kim, thank you for this very informative post on Lauder. It is hard to wrap my head around how one billionaire is buying up all these cosmetic companies. Thank you for doing so much research on alternative brands, and yes, I will no longer support any of these companies. Women have power when it comes to our pocket book!

    • kimwheeler says

      January 30, 2026 at 5:15 pm

      Hi Karen! Yep I agree, hard to believe they own so much.
      We do have the power! 80% of all purchases are by us. Let’s hit em where it hurts! x

  11. Emily says

    January 24, 2026 at 9:06 am

    Thanks for this informative newsletter! I honestly had no idea about the Lauder connection to Trump. Have forwarded your post on to others who want this information. My two blushes were Clinique and Bobbi Brown. Never again.

    As to alternatives, for years I bought certain makeup items at my natural food store, from Gabriel Cosmetics, also producing the ZuZu Luxe brand. I now order directly from the company at gabrielcosmeticsinc.com.

    • kimwheeler says

      January 30, 2026 at 5:13 pm

      Hi Emily! Many of us were in the dark too.
      Good tip. Love the idea of going to your natural food store to source options. Thank you for this brand recommendation!

  12. Wren says

    January 24, 2026 at 9:09 am

    Dear Kim,
    Although it sickens me, I’m thankful that you have enlightened us about the Lauder family. As one other reader put it, how much (more) money does a Billionaire need? Your research is admirable and thank you for the lists. I’ll do what I can to NOT support these greedy men.

    • kimwheeler says

      January 30, 2026 at 5:12 pm

      Hi Wren, It’s a real bummer isn’t it? Yes how much more would make him happy? Makes me sick.
      Aw me too. Down with these old money grubbers. x

  13. Leila Gough says

    January 24, 2026 at 9:14 am

    Thank you for your advocacy… I use Clinique lipstick and have several ready to go. Once they are gone I am switching (yikes!). But I can do it!

    • kimwheeler says

      January 30, 2026 at 5:11 pm

      Hi Leila!
      I hear you… The lipsticks were always the hardest to replace for customers when I worked in beauty. I feel the same!
      Go online when you are ready and type in the color name. I bet you can find other colors that are close recommended!
      Thanks for caring too. xo

  14. holly says

    January 24, 2026 at 9:36 am

    Morning Kim! Thanks for all the tips on better choices for skin care. I have used EL for years and as my pots of moisturizers are running low, I will discontinue EL for good. Purchased Caudalie and wonder what your thoughts are on their products. I now live in AZ and need something to help offset the desert climate. I may go to OSEA as I love LA (lived there for 25 years!).
    Thanks for all your posts here and on IG. Be well and kindest regards, holly

    • kimwheeler says

      January 30, 2026 at 5:10 pm

      HI Holly, Thanks so much for caring to make the change.
      I vary much like Caudalie! Have had their serum and sprays and bought the last one in Paris at one of the Pharmacies. All the French women love it and it is plant based! Good stuff.
      This is the Vinoperfect I use….https://go.shopmy.us/p-40879863
      I should have added it and will to the next post.
      Osea is also so good!
      Aw thank you Holly for your note. Wishing the same to you. xo

  15. NancyO says

    January 24, 2026 at 9:46 am

    So, no more Clinique starting now! And my daughter-in-law shops at Credo so that’s my new go-to for substitutes. Thank you so much for this information. I had no idea.

    • kimwheeler says

      January 30, 2026 at 5:05 pm

      Nancy yay. Credo is such a great place to go. Good luck and thanks for caring.

  16. Linda Henderson says

    January 24, 2026 at 9:57 am

    Thank you for the information on the Lauders. I will make changes

    • kimwheeler says

      January 30, 2026 at 5:04 pm

      Thank you for caring too Linda! x

  17. Susan says

    January 24, 2026 at 10:16 am

    What is wrong with these stupid old men? Trump and Lauder, and others, must think they are going to live forever and need more, more, more! Pathetic and disgusting. Thanks for keeping us posted.

    • kimwheeler says

      January 30, 2026 at 5:04 pm

      Susan, Time to kick these guys to the curb. I think it’s time women run the world for a bit. At least leet’s have some younger folk too. I am tired of these old men who have a death grip on our system and democracy. Time to go. Their greed is harming the whole plant.
      Thanks for caring! x

  18. Francesca B says

    January 24, 2026 at 11:04 am

    Hello Kim,
    Really enjoyed your post and thank you for all the research. I was using Bobbi Brown but not any more! I will keep away from all the brands you mentioned. I do like Westman Atelier blush and used it for my daughter’s wedding as it was recommended and it is my favorite now. These billionaires in the States who are trying to force international and domestic policies for their own agendas make me so angry. I have been disgusted this week in particular with the latest comments coming from The White House about England’s troop involvement in Afghanistan. and article 5 of the NATO Agreement. To speak with such disrespect about your allies is just a real turning point. And to Canada…..the list goes on. It is appalling.
    Enjoy the Australian Open Kim that is what I am doing for the next week.

    • kimwheeler says

      January 30, 2026 at 5:02 pm

      Hi Francesca! I hope you can find better alternatives. Have you tried Bobbie’s new line she started Jones Road? I like it very much. You can find it here:
      https://go.shopmy.us/p-40878940
      I agree Westman Atelier blush is beautiful! I am lucky to have one and the bronzer.

      The comments by Trump about the European and UK troops (Canadian too) who served was horrendous. The man has to go. It is just awful. I want to apologize because most Americans are grateful to those men and women who served- many who gave their lives alongside us.
      I’m loving the escape of the AO!!
      xo

  19. annie says

    January 24, 2026 at 11:41 am

    Kim,
    Thank you so much for the shout out for our design trends posts! That’s so kind and generous of you!
    I am so glad you brought to my attention many of the brands under the Esteé Lauder. Many, I must admit I was completely unaware of! Like Le Labo….no thanks. And thank you for highlighting the “good” brands!
    xo
    Annie

    • kimwheeler says

      January 30, 2026 at 4:56 pm

      Annie, I really like your posts!
      I know it really is a shock they own so many brands.
      xo

  20. Cristi says

    January 24, 2026 at 11:53 am

    Thank you for the list of clean non Lauder products. I am currently using Alleyoop mascara. Is it Ok? I love a tubing formula. I was so glad to see several come back on the market. Do you remember Blinc from back in the day?
    What businesses is Lauder buying on Greenland? There doesn’t seem to be much there right now. Is he branching into mining?
    Thanks for alerting us. Keep up the good work.

    • kimwheeler says

      January 30, 2026 at 4:56 pm

      Hi Cristi! As far as I can tell, it looks like a clean brand! I also love tubing formulas. I have some from Trish McEvoy and others!
      Lauder is trying to do a bottled water business and possibly other things he has there. He just received a mining contract awarded by the Ukrainian government, no doubt pressured by Trump.
      Aw thanks I am trying. x

  21. Helen says

    January 24, 2026 at 11:54 am

    Hello Kim,
    And I thank you, even though you have just wiped out most of my make-up and skin care collection. Time for more informed choices! I grew up in an era where we looked up to the United States as the leader of the free world. Now, like my friends, we look on in horror at what is happening over there. Well done for speaking out!

    • kimwheeler says

      January 30, 2026 at 4:51 pm

      Hi Helen! Oh dear so sorry. Yes you are going to feel good knowing your dollars spent align with your values.
      I know we were once so proud of this nation. Now we are on red flag lists of of other nations and we are bullying others. We are no longer the good guys. It’s horrendous.
      xo

  22. Sue says

    January 24, 2026 at 12:22 pm

    Great post, Kim! As always, very informative. I look forward to Saturdays to open up your post.
    Took photo of the EL brands list above; keeping on my phone for future shopping! I have used many of these brands over the years, and I’m still a Clinique fan, but that’s going to change as soon as the products are gone. It sickens me that I have given this billionaire money to support the evilness going on in this current administration. Praying for our country.

    • kimwheeler says

      January 30, 2026 at 4:49 pm

      Aw thanks so much Sue. Good idea taking a screenshot of the brands.
      I know I too had no idea and bought many of these brands. What makes me so mad is it was used to get Trump elected.
      The evil seem to flock together. How can the Lauder family agree with it all?
      x

  23. Diane E Ruebel says

    January 24, 2026 at 12:22 pm

    Kim! Thank you for the informative article on the Lauder syndicate. It will take me a while to work through the alternatives you provided and their price points. Lauder products have always been beyond my budget but I’ve been a supportive customer of Clinique.
    With gratitude,
    Diney on Mercer Island

    • kimwheeler says

      January 30, 2026 at 4:47 pm

      Diney, I will share a few more on this next week post. Clinique has so many loyal customers.
      I will look for options. A lot of people like The Inkey list for basics: https://go.shopmy.us/p-40877808
      Clarins is another good one with clean plant based products! Their cleansers are good and love the toners:
      https://go.shopmy.us/p-40877981
      Hope that helps!! It is often trial and error. Maybe you’ll find something you love even more. xo

  24. Mary Ann Pickett says

    January 24, 2026 at 12:28 pm

    Kim, how beautiful are the textiles that Wiggy uses!!! LOVE.
    And thank you for pointing out the Lauder connection…I didn’t know they own so many brands! Who needs them! Your research is great regarding alternative brands.
    And thanks also for mentioning the Trends posts.
    It will be so nice to see you in SF.

    • kimwheeler says

      January 30, 2026 at 4:41 pm

      Mary Ann, Aren’t they gorgeous? Yup we can live without Lauder things… So many other choices!
      I can’t wait to see you in SF too. xo

  25. Sue says

    January 24, 2026 at 12:43 pm

    Great post Kim! I would add Glossier and Merit to the list of cosmetic brands that are alternatives to the Lauder brand.

    • kimwheeler says

      January 24, 2026 at 5:24 pm

      Sue, I am crazy about Glossier’s mascara too. It may be my very favorite. I know many people like Merit too. Will add to the list!
      Thank you

      • Michele says

        January 25, 2026 at 7:17 am

        Back goes the MAC mini-lipstick I just bought for 30 dollars!😳 Also, where in the archives can I find out about Wimbledon trip? Thx so much…

        • kimwheeler says

          January 30, 2026 at 1:55 pm

          Michele good for you. I also am never buying another…We can do this and give our dollars to companies that share our values.
          You can find the Wimbledon post here!
          https://northerncalstyle.com/2025/08/wimbledon-and-how-to-get-tickets-frank-eileen-more.html
          Let me know if you have any more questions! xo

    • kimwheeler says

      January 30, 2026 at 4:40 pm

      Thanks Sue. Glossier is one of my favorite mascaras!

  26. Alisa says

    January 24, 2026 at 3:58 pm

    Thanks for the thoughtful comments. I will definitely not be buying any Lauder related products.
    Love the Necessaire products. I appreciate your research.

    • kimwheeler says

      January 24, 2026 at 5:23 pm

      Hi Alisa! Thank you. Yep Necessaire is so good. x

    • kimwheeler says

      January 30, 2026 at 4:39 pm

      Alisa, Sure! Thanks so much for the note. I love Necessaire!

  27. Valeri Johnson says

    January 24, 2026 at 4:28 pm

    Great article. Thanks for bring awareness to your readers. I am happy to see that I don’t use any of the listed brands. I quite using department store cosmetics years ago because they’re overpriced and ineffective. You can get prescription solutions from your dermatologist that work and cost less.

    • kimwheeler says

      January 30, 2026 at 4:38 pm

      Hi Valeri! Yep I think the dermatologist offices have so many great skincare options now! x

  28. Moira says

    January 24, 2026 at 4:29 pm

    Hi Kim, Lauder also paid Cuomo to redistrict NY state to favour GQP, which last the Dems the house. He is super corrupt, and rumoured to be in the list. He also funded anti Mandami propoganda in the recent NYC Mayorial race, was pro Cuomo (creep). Esteee Lauder group recently acquired The Ordinary. A good alternative make up brand is Jones Road, owned by Bobbi Brown.
    I am so careful where I spend my money, its a real pain to shop with me. Sephora is another Trump supporter……..

    • kimwheeler says

      January 30, 2026 at 4:36 pm

      Moira, wow did not know that stuff about the NYC race. What a rat.
      Yes I love many JonesRoad products!
      I am glad you care.
      I did some digging on Sephora and Open Secrets says they did not donate, however the company is owned by LVMH (Louis Vuitton Moet Hennessy) and the leader was at the Trump inauguration so I call BS on that. Of course they gave money to him. Def someplace to look to replace.
      Thanks for the heads up on that one too. x

      • Moira says

        January 31, 2026 at 1:23 pm

        so this weeks JE dump, both Cuomo and Ron Lauder are indeed mentioned the redacted documents. As is RL son in Law Kevin Warsh who DJT just nominated to Fed Chair! The level and depth of depravity and corruption in politics is staggering.

        • kimwheeler says

          February 1, 2026 at 11:25 am

          Moira, NO surprise there. These disgusting people seem to flock together. We have to keep speaking out and not being silent about it all.
          xo

  29. Katherine says

    January 24, 2026 at 7:37 pm

    Hi Kim,
    I hope Antho store does well in Santa Cruz. I’m sure it was done well, love that store. Nice you and Heidi had some great gal pal time together.
    Nice to see Max and Jackson trying out their new snowshoes.
    Sorry to hear you have been dealing with a cold.
    Kitties and plants, I forgot what a huge issue that is.
    Wiggys home is fabulous, super talented, what a lovely lady she is.
    I had no idea about Lauder and all the other cosmetic companies he owns. No thank you. I’m glad he does not own Chanel. Have you found an eye shadow brand that meets all the good guidelines that your eyes can tolerate? I’ve used MAC, Chanel (been out for a long time) picked up NAKED 2 Urban DECAY BASICS. The consistency of the powder I think is loose and I think some of the particles gets into my eyes. Then the next morning they are red, dry eye worse, inflammation city. Have you found an eye shadow that is super good? I love Chanel lipstick, do you know of a better one?
    I’m so disturbed about yet another shooting by ICE and killing this young man in MN, I don’t know what is happening but it’s alarming and deeply upsetting to me.
    Take TLC of yourself. Stay safe out there.

    • kimwheeler says

      January 30, 2026 at 2:37 pm

      I hope so too Katherine!

      I do love the colors from Chanel and also Chantecaille and Hourglass. Check them out. I have also used Elf in CVS. They have some good things.
      I am sick about what happened to Alex last Saturday. We all need to speak out. Take care of yourself too. xo

  30. Julia K. says

    January 25, 2026 at 9:32 am

    Hi, Kim –
    Wow! Lots of research here. Well done. But, oh no! I have recently started using The Ordinary’s Natural Moisturizing Factors for a daytime moisturizer and really like it for winter dryness. I will definitely need to keep looking! My daughter is also into Deciem/The Ordinary so I will share this post with her. So sneaky to hide under so many umbrellas, isn’t it? We have to keep fighting them and hitting them in the wallet. Perhaps it’s the only language they understand. I don’t get how these old codgers can be so blind to the harm they are doing to humanity and the planet. Selfish, selfish.

    • kimwheeler says

      January 30, 2026 at 1:32 pm

      Julia, Exactly! Old codgers is the fact. I mean leave the world a better place? You going to take that money to the grave?
      No care about humanity is why I am glad to share the facts about Lauder.
      You might look to The Inky List… I did some research and apparently a lot of Ordinary fans like it and it’s similar. I have had their eye creme and my son likes it too.
      You can find the collection here… https://go.shopmy.us/p-40857662
      xo

  31. Juliet says

    January 25, 2026 at 10:31 am

    Kim, I’m disappointed – to put it mildly – to learn of Lauder’s support for Trump, particularly the latest nonsensical aggression toward Greenland. I’ve been partial to Clinique since I was a teen … as you say, we stay loyal. Other their moisture surge product there are no Lauder owned products in my bathroom, thank goodness. I’ve been meaning to do a makeup refresh with someone at our local Blue Mercury and see that they carry the RMS brand. I’m also interested in trying Merit and Victoria Beckham and a brief search suggests their hands are clean. I hope so. Anyway, what’s happening in Minnesota is heartbreaking and it’s impossible to accept this is happening in our country. And some people are ok with it. On a pleasanter note, I’m now a fan of Wiggy … what a great name. I took a look through her website and she does have wonderful pieces … definitely higher end, but fabulous. Can’t wait to view her home tour this afternoon. Thanks for being so vigilant and keeping us on our toes. xo

    • kimwheeler says

      January 30, 2026 at 1:28 pm

      Juliet, I imagine a hige amount of women feel betrayed by the Lauders and his use of money to influence the elections for Trump and to push him to take Greenland. Oh good idea to go to Blue Mercury. RMS is wonderful. I think they have Chantecaille too and Trish Mc Evoy along with Hourglass… all great.
      Isn’t Wiggy cool?
      Thanks for caring about Minnesota too and what is happening in our nation. xo

  32. Leanne Gillespie says

    January 25, 2026 at 12:43 pm

    I would expect the same thorough investigation into Anthropologie as you have done into Lauder etc. You are championing a business that sources clothing from china and India. Where do you draw your line?

    • kimwheeler says

      January 25, 2026 at 5:47 pm

      I am not championing it at all. I was invited to an opening by my friend and it is a local new store, so I went. I personally don’t buy much from Anthropologie because it is skewing younger and their own brand quality hasn’t been good. Their own in house brand won’t disclose their supply chain details, after previously being a B Corp, which isn’t ever good. I do occasionally buy something there, but if you noticed I am not recommending it and I am happy to address it on another post.

      Also, Anthropologie is not using their money to put a misogynistic psychopath in power, nor invade another nation with a billions built on the dollars of women. Their giving record shows democratic donations from GoodUnite Us and other places.
      The ethics of retailers while very important, isn’t my first concern right now. Let’s focus on the our nation and the destruction of the peace and the dissolving of the world order right now that Lauder had a HUGE part in.

  33. Cath in Coastal BC 🇨🇦 says

    January 25, 2026 at 12:47 pm

    I am a fan of Jane Iredale cosmetics for mineral face powder as well as eye shadows , and often purchase at a local esthetics studio nearby. Lise Watier is a Canadian brand that I use for skin care…lovely and purchased at our local Shoppers Drug , where I accumulate loyalty points. Both brands can be found on line.
    At 75, there’s definitely some chin sagging, but happily few lines. Some of your readers might like to explore.
    Like many Canadians, I am immensely proud of Mark Carney’s speech at Davos.

    • kimwheeler says

      January 30, 2026 at 1:25 pm

      Hi Cath! I also love Jane’s face powder and shadows. I will add them to this next post.
      Thank you so much for sharing! I ahem Canadian readers who will appreciate.
      I thought Mark was brilliant too. Just the sort of speech the world needs now. xo

  34. Rita says

    January 25, 2026 at 1:59 pm

    A very informative post, thank you for the research. Once my Clinique blush is finished I won’t purchase another.
    On a lighter note, went to my first Australian Open on Thursday, thanks to my work. My daughter came as well. We saw Jessica Pegula , then Novak play. Enjoyed it so much we spontaneously purchased tickets to see Sinner that night. Think we may be hooked. AO does a fantastic job with all the entertainment.

    • kimwheeler says

      January 29, 2026 at 2:28 pm

      Hi Rita! I hope you can find another good blush. I really like the ones by Nars.
      Wow how cool you saw Jessie! She is doing so well. Novak too! You got some great matches. Isn’t it fun?
      I’ve been watching the AO and they seem to have it together.
      So glad you got to go.x

  35. Joan says

    January 25, 2026 at 2:20 pm

    WOW — I had no idea of the breadth of the Lauder empire and patriarch Ronald’s political power — thank you for this valuable info, Kim. For me, it is much more difficult to kiss Amazon goodbye, living in a small town in the middle of a low population state, but I can and do look for alternative sources. For beauty products, I mostly use Indie stuff, tho I’ve stayed loyal to one old Bumble and Bumble hair product that I can find a sub for! I’ll just second that I like the Ilia mascara a lot. I use it over a Chanel eyelash base (a great product for wimpy Asian lashes). One natural makeup line I’ve used for 10+ years is Jane Iredale, which many dermatologists recommend: very clean, easy to use products. I use their powder foundation, loose powder, powder blushes and several lip glosses. This is truly down market, but I have happily used the Maybelline eye pencil for 45 years, and for the past year, the Maybelline SuperStay Ink Crayon lipstick, after my previous lip crayon (liner and lip color in one) was discontinued. I have oily eyelids, and the Maybelline pencil is the only one I’ve found that will stay on as a smudged line all day (I put a bit of powder over it).

    • kimwheeler says

      January 29, 2026 at 2:25 pm

      Joan, Thanks I agree it’s pretty awful how the Lauders have their fingers in every area of the cosmetic industry. I find it so sad they used women’s money to fund this Trump’s evil empire.
      I can hear you about Amazon being in a more remote area.

      Check out Grove Collaborative for a nice selection of healthy home things in all categories and they ship fast and monthly if you want. I now get my dish soap, laundry things and paper, and some beauty, food, vitamins, tea and coffee things from them. https://go.shopmy.us/p-40717634

      Isn’t the ilia mascara good? I will look at the Chanel base. I might need it too. I also love Jane Iredale and forgot to add that. Her powder is amazing.
      Thanks for sharing about the Maybelline too.
      Thanks Joan for caring! x

  36. Elizabeth@pineconesandacorns says

    January 25, 2026 at 5:39 pm

    Good evening Kim,
    Between the storm and fighting off a bug myself I am late to comment, I apologize.
    The new Anthropologie is beautiful, I love when they use old buildings. There is one in Philly in an old bank and it is so cool. They always have some fun pieces for house and wardrobe.
    Cindy told me a few months ago about Wiggy Kit and their clothing is beautiful. Pricy and beautiful. As for the house! I LOVE LOVE LOVED that Homeworthy explode. I think toasted marshmallow would be perfect somewhere in your house!
    Please tell me about the air plants, I do not have a green thumb and they look cool.
    Snow shoeing is my all time favorite activity. How fun that you now can do it at your cabin. How is the weather and snowfall there this year.
    Intersting about Estée Lauder.
    Have wonderful week Kim!
    xo

    • kimwheeler says

      January 29, 2026 at 2:18 pm

      Elizabeth, please don’t worry. I hope you are feeling better! I too love to see beautiful old buildings kept! Santa Cruz and Anthro are doing something right. I love preserving architecture. Yup Wiggy things are gorgeous – and a little investment, but maybe worth it.
      Isn’t toasted marshmallow good? I need a sample.
      I know little about air plants, except they look like succulents that you can place anywhere and they need occasional bit of watering or a good soaking every month. I found I can sustain them for years! Nice alternative to plastics- and they clean the air.
      We are having a lot of snow finally, but a pretty mild winter.
      Yes please share the word about the Lauder Companies!
      xx

  37. Susan says

    January 26, 2026 at 8:29 am

    Thank you for doing all of this research on Lauder and his empire of cosmetics. You have given us so many wonderful alternatives and I appreciate it!

    • kimwheeler says

      January 29, 2026 at 2:09 pm

      Sure Susan! Thanks for caring. I hope they help. I will share more the next week. xo

  38. Sue B says

    January 26, 2026 at 9:09 am

    Thank you so much for bringing this to my attention, Kim. And for providing alternatives…I think that is so crucial. I am at the one year mark for no Bezos (zero Amazon; cancelled Wash Post subscription), no Target, Walmart, etc (I love shopping locally!) and have not purchased any Under Armor clothing since their idiot CEO endorsed Trump back in 2016. I am actively looking for more ways to make an economic impact….and I send these kind of updates around to all of my friends. I know not everyone can make this work, and that’s okay. If everyone just did one small thing, it would make a real difference. This administration cannot be shamed, but they definitely react to economic incentives.

    Thank you again.

    • kimwheeler says

      January 29, 2026 at 2:03 pm

      Hi Sue, I will try and share more on the next post that I use myself. Yay for stopping Amazon, WP and Target and Walmart. Same here and not missing it.
      I didn’t know about Under Armor… Good to know.
      I agree with you, shame doesn’t motivate these folks. We need to hit them in the wallet.
      maybe not everyone can do this, but even pulling back on some of what you buy at these places, HURTS! Yes even one small thing…it all adds up!
      Let’s go!
      ‘Never doubt that a small group of thoughtful, committed citizens can change the world: indeed, it’s the only thing that ever has.’
      — Margaret Mead

  39. Sheila in SF says

    January 26, 2026 at 10:10 am

    An enlightening post about the rich old man Lauder…I’m sharing this postbox with my friends and appreciate the boycott cosmetic list. Crazy how women are supporting these rich corporations without our knowledge of the greed objectives they support.
    I visit Anthro occasionally but for inspiration. They are overpriced…and costume jewelry of poor quality.
    Have a good week and stay healthy.
    Thanks for keeping us informed.
    Homeworthy is my favorite show in fact I only watch utube for their content and only regular TV for sports.

    • kimwheeler says

      January 29, 2026 at 1:49 pm

      Sheila, I think most women have no clue and are unaware of what Lauder and his family have supported.
      Yep Anthro has been way high prices for the quality of their own brand.
      Homeworthy is so great~ a nice escape now. Hugs to you.

  40. sylvia says

    January 26, 2026 at 12:13 pm

    Thank you for your work on this important subject. I, unfortunately, have used products from all Lauder companies for years and years and now am boycotting. What hurts the most is giving up Jo Malone’s Bitter Orange perfume. Any suggestions on replacing it?

    • kimwheeler says

      January 29, 2026 at 1:36 pm

      Sylvia, Thank you for caring too. I am sorry about your fragrance. I used to like a fragrance from Atelier that was California Clementine, but I see it’s no longer in the US. Another you may try is called called Never Ending Summer by Maison Margiela. It is a bright orange citrus and popular… https://go.shopmy.us/p-40709565
      xo

  41. Cheryl says

    February 3, 2026 at 1:00 am

    Hi Kim,
    I really appreciate the effort you’ve put in to help us avoid the Lauder family brands. I’ve used a few from the banned list over the years, but often times find it impossible to continue purchasing my favorite shade due to being discontinued, so I’m frequently looking for something new.
    Thank you for all the great suggestions! I did purchase two Trinny London eyeshadows, e.l.f. Mascara and Weleda baby face cream. I’m excited to try the new eyeshadows, and recently refreshed my makeup so the timing was perfect.
    Also, it’s reassuring to read so many supportive comments from your followers concerning the state of our country. I’ve had to pull back from reading much of the current news, as it’s just too heartbreaking to hear over and over how brutal and dangerous the Trump thugs have become….in the name of democracy. I’m a Midwestern girl growing up, and completely understand the drive that keeps MN folks out there every day, no matter the temperature. And it takes a toll on you too, so take time for yourself, enjoy some fun with your family and those sweet kitties. 💗

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Today on the blog, I’m sharing the best summer sal Today on the blog, I’m sharing the best summer salad you will ever make. This is a longtime favorite from my friend Alex who is an incredible entertainer. She always makes everything California casual, and seemingly thrown together, but it tastes and looks fabulous! 😎

This salad uses the best of summer so make it soon!
The salad 🥗 is…
~Washed butter and a mix of greens (not bagged right now)
~Watermelon cubed
~Baby tomatoes halved 
~3 ears of white corn (slice off uncooked and rinsed.)
~Red onion sliced
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~Feta cheese crumbled ( I substituted mozzarella here as my feta went bad.)
~Poppyseed dressing. Yes bottled. Sorry, but it is so good. I used Brianna’s as the original recipe calls for it. 

Assemble and toss gently with the dressing. Top with pinenuts and blue corn chips crumbled are good too.

Alex’s salad is a great one to share at a gathering because it makes so much and can also be a terrific dinner with a protein added. 

The full recipe on a card to save is on the blog, along with other delicious summer food ideas from five friends.
Pop on over to the blog and visit my pals 
Links as always in our bios..
Mine⬇️
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Every summer I have to have at least one visit to Every summer I have to have at least one visit to Garwoods where the beauty of the lake is laid out before you and it feels like the Riviera with people boating in and families enjoying summer lunch on the beach here. 

The epitome of summer.☀️

@garwoodslaketahoe
The beginning of August is always a great time to The beginning of August is always a great time to grab some quality linen on sale that will be beloved pieces in your closet!  Cindy and I have scoped out the retail space and chosen the best options -and most are marked down now. Grab these lovely things before they are pushing boots and sweaters on us! 

I’m wearing a black linen set from @athleta surprisingly (not just workout) and my go to linen pants and popover shirt from @frankandeileen. Other good finds from Madewell, Tuckernuck, Banana Republic, Gap, and others on the post.

All the details are on our posts! ⬇️
Link is in story or bio or comment LINK
@northerncalstyle 
@cindyhattersley
Happy weekend everybody. Hey my hair is kind of a Happy weekend everybody. Hey my hair is kind of a mess here, but I don’t care. I had a crazy week, but I wanted to share two blog posts are up on my bio…
-Cindy and I did our annual linen post with some chic finds and good deals right now before the end of the season. 
-Today I shared my new wallpapers and a Provence home tour. 
*Both are linked in my bio and stories. 

🍅 My tomatoes are coming in and my dad just also brought me tons! This salad is so delicious with just tomatoes, basil, sliced cucumber, and avocado cubed, small mozzarella balls – all topped with a drizzle of good olive oil and Malden salt. The crackers are @ellasflats and good for you too. My go to summer lunch! 

These are my favorite things about summer, great salads, and all the wonderful produce! If you aren’t growing your own tomatoes, get to the farmers market and find some of those sweet ones. They really are different than store bought!

Happy weekend, everyone!!

#summersalad
On the weekend blog, two great spots in Portola Va On the weekend blog, two great spots in Portola Valley - the wonderful @laderagardenandgifts and the charming beer garden @alpineinnpv for lunch!  Both just minutes from each other and make for a great day out. 

I never fail to fall in love with something at Ladera - plants, pots, or beautiful house items. The people are the nicest too. I brought home an ivy and the prettiest peachy pink orchid. 

Alpine Inn is historic and recently redone. The food is delicious and it feels like you’ve been transported to an afternoon in Europe. Loved the little gardens growling between tables. 

P.S. I am wearing @frankandeileen updated version on their polo dress 💕with a longer sleeve and a slightly shorter length. It’s been a favorite this summer. (Link in story or my ShopMy in bio.)

All the deets on the weekend post! 
Link in my bio and in stories.
@northerncalstyle 🪴
A few photos from our summer day at Half Moon Bay. A few photos from our summer day at Half Moon Bay. We had gorgeous sunny 🌞 day at Frances Beach and then shopped and had lunch in the charming downtown. 

You have to see the third video with the pelicans… I had no idea they used air between them to fly like the Blue Angels! We also saw many Whimbrels here.

Downtown Half Moon Bay is well cared for and filled with all the small shops that we want and are losing in our downtowns.  They also have some wonderful murals!  We had an Italian lunch on a sunny patio with farm to table minestrone and the best focaccia of our lives at @itsitalia . 

On the weekend post are all the cute shops, a few restaurants, and more good things  not to miss in Half Moon Bay.

I am wearing the best little denim shift top from @frankandeileen that looks good with everything .
It’s all on the weekend blog - or comment link and I’ll send you it! 
Link in my bio @northerncalstyle 

#halfmoonbayca #norcalbeaches
I guess there are a few of us who grew up wearing I guess there are a few of us who grew up wearing -or wanting an Esprit sweatshirt and the fact that Costco has (or had) them blew up my @threads . 

Perhaps we are looking for escape right now I think and a bit of time travel to our lives in 80’s is nice. Anyone else line up at the Esprit outlet -if you grew up in the Bay Area?

What’s missing? Do we need to bring back the old big face Swatches with their guards? 
Jelly shoes are hot again and I am loving mine! I didn’t have a Little House on the Prairie reboot on my bingo card either. 
What’s next 80’s girls? 

Cue the @officialgogos 

By the way, if you are a diehard Esprit fan 🩷you can follow my friend @esprit.flashback and her archive. 

#the80s #valleygirl #esprit #espritsweatshirt #costco
Vancouver you were so beautiful! We loved your be Vancouver you were so beautiful!  We loved your bears, mountains and incredible views. The people and your hospitality was the icing on this fun four day adventure! I plan to go back and see Victoria next time and more of Canada!🍁 

If you want the details on our four day trip and my nephew’s romantic forest wedding, read this weekend’s edition of the blog… Link 🔗 is in my bio and on my story.
@northerncalstyle 

#vancouver #canada
Summer in Vancouver! This young bear led the way t Summer in Vancouver! This young bear led the way to my nephew’s wedding at Minnekhada Lodge. We saw at least five bears 🐻 that day! 
This was so perfect as my nephew and his now wife, are huge animal lovers. 
Note- this was filmed from a distance and we were not close to him at all and going very slow. 
#vancouverbc #canada🇨🇦 #bear
Do you need a cute summer bag or sandal? Sometimes Do you need a cute summer bag or sandal? Sometimes just a fresh accessory is all you need to update what you already have. 

June’s Signature Style gathers some of the best bags and sandals out there. I’ve done the shopping so you don’t have to! 

Cindy has great pieces too. Find our posts in our bios-
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#summerstyle #summersandals #summerbags
NOTE: Contest has ended and I’ll have another befo NOTE: Contest has ended and I’ll have another before fall! 

Just a reminder tomorrow is the last day to enter to win my California Style book giveaway! I’m also adding in this cute Madewell scarf. There will be 3 winners and I’ll assign numbers to everyone and I’ll draw the names on Friday.

TO ENTER 
*Make sure you’re following me here on Instagram and on the blog. The link to subscribe to the blog is in my bio @northerncalstyle and story. 
*Leave a comment here or on the blog and or say contest and I’ll make sure you are entered. 

This book is so great for anyone who is interested in California and style!  The bandanna is a perfect little summer accessory too!
This contest is Done.✔️ I’ll have another near fal This contest is Done.✔️ I’ll have another near fall. Thanks everyone who entered!

🧡Giveaway!! 🧡 This weekend on the blog, I’ve got a fun giveaway! This California Style book is filled with fascinating tidbits about how California has been on the forefront of fashion from sandals, sportswear, swimsuits to neoprene and much else. There’s great vintage ads in here as well as photos. 🧡
I’m giving away this great Madewell scarf bandanna with each book. There will be three winners, so make sure you comment ‘contest ‘ below and following me here on Instagram - AND also on the blog which I’ll link to in my stories. I  will draw the names next week and everyone is welcome to enter!

#californiastyle #madewell

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